By Steve Benvenuto Known as a leader in cybersecurity and technology insights for the channel, Canalys released their Cybersecurity Leadership Matrix for 2019. For this matrix, 15 cybersecurity companies were graded on momentum and channel performance over the past 12 months. Unique feedback from channel partners and Canalys analyst insights were used to rank the list of cybersecurity vendors. Of the 15 companies, five of the companies were named in the upper-right quadrant labeled “Champions.” As a team, we are excited to announce that Cisco was recognized as the company with the highest combination of momentum and rating.
Canalys cybersecurity analysis leverages route-to-market, end-user and technology deployment insights to determine top cybersecurity vendors. Their analysis focuses on five security segments: endpoint security, network security, data security, vulnerability and security analytics, and web and email security.
Based off these criteria, Canalys labeled Cisco as a champion due to “not only its leading market share, but its ongoing investment in partner profitability, offering higher front-end margins to encourage cross-product integration sales.” Canalys offers two great insights: Cisco’s ongoing investment in partners, and Cisco’s cross-production integrations.
As Canalys mentions, Cisco Security is a leader in market share, and with the investments in partners and products, Cisco Security continues to show market leader in momentum. Of the fifteen vendors, Cisco Security places second in momentum behind Juniper, but Juniper is not in the top quadrant for rating. Cisco received the highest rating out of all 15 vendors. No company can combine the momentum Cisco is experiencing with the high product rating. As Canalys mentions, much of this can be attribute to a strong investment in partners who are able to deliver personalized security solutions to end-consumers at scale.
Second, Canalys highlights Cisco’s cross-product integration sales. No cybersecurity company offers an extensive, integrated security portfolio like Cisco. In reality, security solutions require strong solutions covering the entire breadth of the five segments Canalys focuses on. Fragmenting your security portfolio with average solutions in each segment leads to an average solution. Deploying market-leading solutions in each segment that integrate seamlessly together however, results in a market-leading, holistic cybersecurity posture like Cisco Security’s.
Canalys further mentions that software security solutions will continue to increasingly dominate the market. As this trend increases, Cisco integrations become more valuable with unifying tools like Cisco Threat Response, or with cloud-based firewall management tools like Cisco Defense Orchestrator. Both solutions empower IT departments by providing the tools to automate policy enforcement, threat detection, and threat response.
Overall, this is exciting news for the entire Cisco Security team. We are dedicated to our partners‘ success and profitability, and these results from Canalys further prove that Cisco Security is a growth driver for our partners. See all of the latest promotionsand incentiveswe have available here. Stay in the know on all things Cisco Security by checking out our Security Hub or Selling Security for Partners site.
For more on Canalys’s Cybersecurity Leadership Matrix 2019, find their report here.
Source:: Cisco Security Notice